The purpose of this paper is to show the importance of developing strategic dashboards to communicate key performance indicators clearly and concisely. Several authors mention that every company should develop a reporting system to monitor trends and changes of its performance to meet their goals.

In recent years, many companies are maintaining all decision-relevant information in a strategic dashboard because they are simple to use and a quick way to draw significant conclusions from data. Using a data visualization tool is a powerful way to collect and analyze this information.

This paper describes the steps followed by a Mexican brewery plant to improve the effectiveness and efficiency of the monthly report of key performance indicators by considering best practices in business intelligence reports. The application of First Click Testing was used to compare and analyze statistically the current report and the redesigned report. This allows proving if end users have a better experience in decision-making using the redesigned report. Several articles mention that the design of reports directly influences learning, efficiency, decision-making and analysis of data by users.