India is one of the fast-developing BRICS nations having a great growing strength in mobile and smart technology over the past decade. This technology advancement has enhanced online sales in retail sector (e-tailing) for high value electronic or sports products and low value grocery or stationary products. The online sales increase the movement of products from manufacturers and retailers to buyers, resulted huge increase in demand for logistics services.  India is trying to focus on reducing carbon emissions without having much regulations for strong implementation.  Ultimately, capital cities such as Delhi and Bangalore face heavy traffic congestions, involving public transport and goods transport. To avoid this situation, our research is exploring how local businesses, suppliers and logistics providers can work collaboratively sharing their resources such as warehousing, transportation and delivery to achieve environmental sustainability having win-win situation for all stakeholders involved. We conducted in-depth case studies with local companies to understand the current difficulties in delivering online orders. We will compare, and contrast e-tailing models practiced in the UK with India to suggest an appropriate model that can solve local issues and address sustainability goals.  Our research will provide a new online e-tailing model to implement good practices to a wider society to enhance quick impact of sustainability.