paper shows how to optimize logistics processes in ecotourism companies, because, Colombian ecotourism has shortcomings in implementation, such as, lack of integration of the nodes in the value network or ecotourism supply network, due to the operational separation between them; for lack of information management of tourists, high differences in prices and services offered, among others; The receiver nodes made up of hotels (central axes of the network) must be differentiated together with the service providers of the area to be visited (restaurants, merchants, entertainment, guides, among others) and in the external part of the network, the providers of each node, in addition, the sending nodes (transport, travel agencies and tourists in their place of origin). To solve the disarticulation, it is intended to know how the nodes work in a network, determining connectivity criteria such as information, materials, environmental strategies, among others; then, determine the sustainability management of each actor of the nodes, to know the logistical criteria used and the operational decisions; In addition, with the established criteria and sub-criteria, a multi-criteria analysis-type methodology is applied, which, supported by the alternatives chosen by experts, allows the hierarchical tree for the value network and logistics management to be found, and with the payment matrix, to determine a network of optimal ecotourism value; and that it develop green engineering with the use of alternative energies, digital information management, waste recovery, water efficiency in the context of industry 4.0.