TThe world-facing an agile environment and causing disruptive at industrial strategies, from product innovation, process production until product delivery. Prior, industry 4.0 is quite challenging for the food manufacturing industry in a small and medium enterprise (SME) to be adopted in their system. And nowadays, industry 5.0 introduced on a large scale.  Moreover, there is a concept of society 5.0 which is adopted by the customers and influences the strategic implementation in industries. Food manufacturing SMEs need guidance to survive in a competitive environment. This paper presents a modified model that emerged from several approaches such as business engineering, industry 4.0, and society 5.0 for SMEs food manufacturing especially in product innovation based on the changing of an industrial environment. For conclusions, it offers the process product innovation model for facing industry 5.0 in food manufacturing SME industries.