Study on the effect of user-generated content in social media on the process of product development: How to make user-generated content into a new product concept

Azar Nasrabadi, Mohamadreza; beauregard, yvan

doi:10.46254/NA05.20200247

Study on the effect of user-generated content in social media on the process of product development: How to make user-generated content into a new product concept

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Mohamadreza Azar Nasrabadi École de technologie supérieure (ÉTS) university

yvan beauregard Ecole de technologie supérieure

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Digital community platforms, full of user views and suggestions, are a potential resource for developing innovative and useful ideas to enhance innovation skills. firms need to monitor and interpret reviews online periodically to enhance their internal analyses and design activities. For the end, a framework is suggested applying a computer science approach to systematically analyze the content of online thoughts and feedback on specific objects, using a web lexicon set up for this purpose.

Published in 5th North American International Conference on Industrial Engineering and Operations Management, Detroit, USA

Publisher IEOM Society International

Date of Conferences August 9–11, 2020

ISBN 978-0-9855497-8-7

ISSN/E-ISSN 2169-8767

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Study on the effect of user-generated content in social media on the process of product development: How to make user-generated content into a new product concept