The main concept of product design is an understanding of the end-user, for whom the product is being created. Foldability and mobility are examples in the engineering design process to create and improve customer value in product design. This paper presents a construction and implementation of the design of a foldable bicycle that helps to incorporate foldable capacity and personalization in a regular product design. A foldable bicycle is designed to fold into a compact form, facilitating transport and storage. When folded, the cycle can be more easily carried into buildings, on public transportation and more easily stored in compact living quarters. In the primary stage, customer survey was carried out for the purpose of understanding and prioritizing customer needs. To compare with the technical and customer requirements, Quality Function Deployment (QFD) was performed using the House of Quality (HOQ). Functional Decomposition was used using the Black Box Diagram to the process of resolving a functional relationship into the constituent parts of the product. Design of the parts, assemblies are developed in Solid works with stress analysis which brings about the foldability, compactness and space utilization of the cycle.