This study aims to evaluate tax incentive strategies related to tax holiday policies to increase investment during the Covid-19 Pandemic in Indonesia. The research approach used in this research is qualitative with data collection techniques using in-depth interviews, observation, literature study/documentation, and source triangulation. The study results found that every year there was an increase in the number of investment requests, but in fact, only a few received tax holiday facilities. Even in 2017, practically no new registrants were interested in the tax holiday scheme. This study concludes that the tax holiday policy has so far been quite effective in increasing investment in Indonesia, but its achievement has not been optimal. In implementing the tax holiday policy, especially during the Covid-19 Pandemic, there has not been any significant change in its incentive policy to attract investors to invest in Indonesia because it is still facing several obstacles. One of the main obstacles in the regulation is the provision of tax holiday decisions apart from the coverage of the 18 pioneer industrial sectors, only allowing other industries to apply for tax holiday facilities as long as there is an academic study which can prove that it can be categorized as a pioneer industry. The problem faced in obtaining approval from the Directorate General of Taxes is the process that will take a long time if the investment is not included in the scope of the list of pioneer industries. According to the mandate of Article 5 PMK. 150/2018, it must go through inter-ministerial discussions. These discussions are coordinated by BKPM and involve the Ministry of Finance and Ministries from related sectors