Covid-19 pandemic extends throughout the world and infects tens of millions of the world's population, not knowing caste, social status, position, education level, and economic strata. Anyone can be infected with or without symptoms. Without serious treatment the patient will easily experience respiratory failure and potentially dead. In timings, this virus seems to be entrenched long to accompany human activities. Its spread is rapid, causing tens of thousands of positive cases to be infected every day. In fact, from the health problem, the covid-19 pandemic developed into a humanitarian, economic and crisis problem. For six months, since the first case of covid-19 in China at the end of 2019, the economic growth of co-19 affected countries has decreased significantly. In Asia, the icon of trade center, Singapore is even threatened with bankruptcy because growth has been minus 41%. As a result all the finance ministers of these countries panicked and tried to carry out various economic stimulus to increase foreign debt. Then this is a bell coming tsunami of the world crisis that will paralyze the economy in the long run. Uniquely, the crisis not only plagued the financial sector, but also the real sector even small businesses. So whoever you are, whatever business you are in, you must be very good at anticipating. Carry out effective strategies to survive the crisis era. One strategy that can be applied is human spirit based marketing of sharia. Sharia marketing strategies based on human spirit are very compatible in the era of digital transaction media and in the midst of a pandemic atmosphere that changes consumer behavior to prioritize satisfying basic needs, which are not only related to physical needs, but also have spiritual values.