SMEs are business units that receive special attention from the Indonesian government in the development of their businesses where the development of these business units is under the Ministry of Cooperatives and the Republic of Indonesia. SMEs with all the limitations that exist in their business trips must face increasingly heavy business competition that requires competitiveness in order to survive and grow their business. One of the factors that can increase competitiveness in business competition is increasing knowledge. In the current digital era, knowledge is available on the internet, especially on social media, which can be a source of increasing knowledge both on an individual and organizational scale. Therefore, this study aims to build a model for improving SMEs knowledges through knowledge sourced from social media. The results of the study are models of knowledge usage of social media to increase SMEs competitiveness