This study analyzed the impact of the Balance Scorecard (BSC) on the fulfillment of the Objectives and Key Results
(OKRs) of a digital agency. This was done through the current analysis of the key business indicators and the
implementation of the BSC. The techniques used were observation and documentary analysis. Data collection was
carried out using the checklist as an instrument to assess the status of the Objectives and Key Results (OKRs). This
technique mentioned above had the objective of achieving the strategy, to reach a high performance of the main
Objectives and Key Results of the organization. According to the results of the fulfillment of the OKRs, the impact of
the implementation of the BSC in the digital agency was significant, this because a p-value <0.05 was obtained.