This research aims to explain the influence of entrepreneurial orientation on competitive advantages and performance of companies, especially SMEs, in the Amangtiwi Association in Malang. This research uses the path analysis method as a statistical tool conducted on UKM Paguyuban Amangtiwi in Malang city. It tests the model to understand the essential variables that can significantly affect its performance. The results showed that entrepreneurial orientation positively affects competitive advantage. Competitive advantage also has a substantial relationship to company performance. In addition, entrepreneurial orientation also affects the company performance.
The Influence of Entrepreneurial Orientation on Competitive Advantage and Company Performance
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