The aim of this project is to design a new E-bike sharing system for an Italian city following the Industrial Design Structure (IDeS) research method. The service will be addressed mainly to visitants and tourists and has the purpose to be suitable for customers of all age groups and body sizes.

The IDeS Method allows to organize the development of the product in an efficient and systematic way: it englobes methods like quality function deployment (QFD), benchmarking (BM), top-flop analysis (TFA), stylistic design engineering (SDE), design for X, prototyping, testing, and planning. In the presented study all the stages of the process are shown and applied to achieve a final product that embodies the requirements obtained from the Market Analysis, the starting point of the methodology.

Developing IDeS up to its final stages, it is possible to get a complete and ready-to-sell vehicle thanks also to the use of innovative tools which allow to virtually insert it in a real environment.