This research aimed to analyze the influence of net profit margin, book value, and firm size on the stock price of the manufacturing company sector consumer goods industry listed on the Indonesia Stock Exchange period 2015 to 2017. The dependent variable of this study was the stock price. The independent variables were net profit margin, book value, and firm size. The statistical analysis tool used in this research was SPSS version 25. The samples in this research used the purposive sampling technique to get a sample size of 24 companies, and the number of observations is 72. Results of the research showed that net profit margin gives the effect towards stock price, book value gives the effect towards stock price, and the firm size gives the effect toward stock price. Net profit margin, book value, and firm size influence stock prices.