This discourse elaborates the theoretical aspect on sustainability and industrial engineering (SIE) on applied technology within Industry 4.0 and E Device in Toll Gate. This aforementioned SIE refer to empirical perspectives on PT Jasa Marga (Persero) Tbk,. This company constitutes the regulator of toll gates. Subsequently, this company envisages to implement 100% touchless payment system, known as using On Board Unit (OBU). This paper conveys research purpose of obtaining the insight and public expectations vis-à-vis OBU. Ultimately it explores further research on related device, promotions and collaborations. Within the industrial engineering method and Industry 4.0, furthermore, this paper meticulously evaluates the measurement of resulted efficiency versus transaction time as it is intertwined with House of Quality (HoQ). Posterior to research methodology sequences, this paper generates summarized result of selecting Single Piece Microwave OBU. This selection is combined with a promotional program within collaboration of gas stations and its discounted purchasing an OBU tool. Ultimately, the resulted ratio and further results are the following. First, V/C Ratio and simulation modelling methods indicate that the utilization of OBU tool has effect and implies the reduction of transaction time by 47,48% and 56,23%.