Abstract- Supply chain management has been getting various attentions on tourism industry. In the tourism industry attempt have been made to research this concept, but more enquiries need to be conducted. Beside with this objective, this research explored the character of supply chain management practices in attractive service quality in the tourism industry in Malaysia, which is a preferred starting point these days. Analyzing data from few tourism organization Malaysia revealed that successful supply chain management performs would lead to advanced facility and excellence.
Keywords: Communication, Suppliers’ relationship, Service quality, tourism industry.