The development of the holistic collaborative production distribution network model for SMMEs is based on the consideration of SMMEs characteristics. The designed network model offers the same role amongst participants and no dominant power who dictate other participants in the network. As a consequence, there must be an intermediary agent as a mediator to integrate, manage and coordinate the whole participants. This intermediary agent plays significant role in this model as it determines the agreed products and services standards as well as determines the participants’ configuration to fulfil customer order. The agent would be a bridge for SMMEs collaboration and would become the main body of the developed collaborative network model.