The alignment of postgraduate academic programmes with the institutional and national aspirations, especially in terms of graduate attributes cultivation, has always been monitored with regular reviews involving all related stakeholders. The rapid changes and growing expectations of the industry have however provoked a growing murmur among industrial players on the sub-par competencies of master’s and doctoral graduates from public varsities. On the other hand, having a finger on the job market’s pulse, the Ministry of Higher Education Malaysia has established the National Graduate Employability Blueprint 2012-2017 [1] to serve as a guideline for higher education providers, including public universities like UTHM. This is referred to in the design and delivery of academic programmes for developing basic but essential graduate characteristics to meet the demands of the industry. With the implementation of Outcome-based Education in Malaysia for almost over half a century now [2], it is therefore not without trepidation to perceive the spreading ripples of murmur on the subpar performance of graduates in the industry. Clearly the alleged mismatch between institutional targets and the industrial expectations needs to be investigated, especially if the chasm exists despite the continuous monitoring of academic programmes involving relevant industrial stakeholders. Considering that it is the University’s ultimate social responsibility to nurture desired graduate attributes for sustaining the graduate employability of public university graduates, it is important to identify if the universities are seeing eye-to-eye with the industry through the students undertaking the academic programmes. It follows that if graduate employability skills are the outcomes of an academic training, then the academic programmes would be the processes undergone by the students to cultivate the desired skills. This paper examines the students’ view on the effectiveness of 3 master’s engineering programmes (via the learning objectives / outcomes) in shaping them for the job market, corresponding with the graduate attributes outlined in the Blueprint.