Mackerel fish crackers is a product made by home industries which also one of local products that potentially could increase exports from Indonesia to other countries, especially for ASEAN 2017 free market. Being able of competing in the industry, it should  enhance itscompetitiveness both in quality and production efficiency. Currently there are some barriers in the production process, such as heating oil inefficient time, packing process, and the calculation period of the finished goods after the packing process. It is also sometimes exacerbated by the occurrence of reject products. These issues cause the product storage and labor costs become higher.

This research aims to improve the effectiveness of productions process of mackerel fish crackers using 7 waste and VSM method. The 7 waste analysis intends to find the root of the problem in every work stations and after the improvement is achieved by eliminating waste and speeding up the production process time. Followed by VSM method to reduce the transportation time at some work stations so that at the end of the research resulting 0.33% of production time improvement. VSM analysis mapped in Current State Map and the improvement results mapped back in Future State Map.