Numerous small businesses failed to become big venture, as they could not be able to survive in the early stage of business development phases. The online platform is a reliable choice in spreading promotion for firms who have limited resources. In performing online marketing effectively during the initial stage, four key points of online media advertising should be maintained well. The conceptual model proposed from this research are SEO (Search Engine Optimization), and Promotion timing increases brand awareness, visual imagery and copywriting increases trust, and the brand awareness itself will later increase customers’ trust toward online retailer.

Keywords: SME; online marketing; business growth; brand awareness