The broadcast industry sector in the Philippines is mandated by the government to adopt and implement the digitization of television networks. Various networks have conducted studies on technical aspect but not on media consumer’s watching preferences. This paper studied the media consumer’s preference in watching television. A survey questionnaire method was used to determine and identify the preference and significant key factors of the media consumer.  Socio-economic factors like age group, job specification and financial status have several considerable impacts on digital terrestrial television implementation. Preferences on television viewing are identified to come up with a socio-economic business model.