In the present modern technological driven production scenario, most of the suppliers are having basic capabilities and possess necessary competencies to qualify the selection process. Hence for decision makers, selection of right suppliers based on elementary criteria is a challenging task. Therefore there is a need of identification of some criteria (Attractive Criteria) that will help not only decision makers in selection of suppliers but also will increase the satisfaction level. In this work Fuzzy Kano model has been applied for selection criteria classification and identification of Attractive criteria. Fuzzification of Kano model has been done for capturing the vagueness of decision makers. Further Step-wise Weight Assessment Ratio Analysis (SWARA) Multi Criteria Decision Making (MCDM) method has been used to assign influential weights to attractive criteria. Finally, Complex Proportional Assessment of Alternatives (COPRAS) MCDM technique has been applied for supplier’s assessment through Attractive criteria. For the illustration the efficacy of proposed work, a case study of Indian Iron and Steel plant of central India has been considered in which seven suppliers are selected for evaluation. It is observed that supplier 4 has highest utility values.   

Keywords: Supplier Selection, COPRAS, SWARA, Fuzzy KANO model, MCDM