Malaysian government has taken many initiatives to encourage sustainable building construction which includes the introduction of Malaysian own rating tool, Green Building Index (GBI). However, the implementation is not encouraging compared to the other countries. This paper evaluates the challengers faced in the effort trying to incorporate sustainability issues in the sustainable building construction projects in Malaysia. Apart from that, this paper also addresses the importance of considering the end users’ requirements in capturing sustainability issues need in architectural design solution. The method employs in-depth literature review, interview with the expertise and questionnaire survey among the construction players. The finding of this study indicates that major hindrance factors that impede the progress are higher final building cost, insufficient budget, lack of sharing database for case study, additional cost for sustainable/green materials and lack of reliable method to verify saving from operational cost. The finding for the second issue shows that end users’ need and preference of sustainability requirement is important to be considered at early stage. The findings from this phase of research project is important for its future phases to evaluate the significance of special tool to capture and priorities end users need and preference related to sustainability requirement.