In the Ecuadorian Amazon region, the milk chain suffers from an insufficient coordination among the delivering actors, that’s why the objective of this article is to diagnose the milk agro-alimentary chain in Puyo, Pastaza, in order to propose development strategies. The Strategic Model of Collaborative Planning, as methodology, was used. The main results were focused on the characterization of the chain and the diagnosis of the integration between the actors and their fundamental weaknesses. The limitation in the application was due to the low training and the human potential formation that belong to the chain actors, that allows to propose a strategy of sustainable development. In conclusion, the work has, fundamentally, a practical value, given by the procedure application feasibility the in the supply chains, under the Ecuadorian Amazon conditions.