This paper aims to explore the relationship between innovation process and different types of hotel innovation. Building on qualitative data through the case study from the hotel industry ranging from three to five stars. This study revealed that hotel that had relatively exist innovation capability in all three areas (creative-abrasion, agility, and resolution) seem to produce innovations that combine their existing skills with either the service or the process dimension. Correspondingly, hotels with a combination of the three capabilities in their service process seem to produce more intensive innovations requiring both new market, new services, and new technological applications. Therefore, this study provides an empirical contribution to the emerging work on dynamic capabilities through its in-depth investigation of the capacity of the seven case firms, and by mapping the patterns between the enterprise’s innovation capability and outcomes.