Social e-commerce are considered to play important roles in creates connection between product and community. This research tried to formulate the strategic management for the social e-commerce when they have to face the global economic challenge and to be more competitive. A case study was conducted in the biggest and only one social e-commerce in Indonesia. This social e-commerce provides the biggest virtual community in Indonesia which have many forum and also trading forum. The social e-commerce has several problems, such as how to get competence in human resources, improving infrastructure, the next action for trading forum and to gain trust of customer again. To accomplish that problem, it should tried to formulate the strategic management through a combination of SWOT and PESTLE analysis. The SWOT analysis consists of four elements, i.e., strength, weakness, opportunities, threat. On the other hand, PESTLE analysis have six variables, i.e., political, economic, social, technological, legal, and environment. Researchers hope that the strategic management which has been formulated could be used by the social e-commerce to help the social e-commerce to handle the aforementioned problems.