One of the key assets of an Ecommerce platform is its logistics services. First Mile Logistics is a term usually applied to the leg of supply chain which is responsible for picking products from sellers and delivering them to the hub or warehouse of an ecommerce company. Effectively defined key process indicators in any organization help them to be both efficient and effective.

By applying the methodology discussed in this paper an E-commerce organization of global repute was able to successfully define the Key Performance Indicators (KPI) related to its First Mile Logistics section of the overall supply chain.

The KPI tree helped the organization to create a supply chain reliability measurement and control visualization platform that enabled it to control the existing process, identify and resolve assignable abnormalities there by ensuring stable supply chain. A well designed KPI tree will also enable an organization with insights required for future capability building.

Keywords: Logistics; KPI; First Mile Logistics; Business Intelligence;