The study focuses on the establishments labeled as “Independent Grocery Stores” in the Philippines. These are retail stores, primary selling food, located in local districts and communities. According to study, one of the biggest concerns for store retailer that affects consumer behavior are the store layout and shelf design (Elbers, 2016). For this reason, the authors of the study aim to assess current layout or facility arrangement of the independent grocery stores in the Philippines, in order to determine the problems encountered with the use of existing layout. Afterwards, identify significant variables for layout model for independent grocery stores, and finally, recommend appropriate layout, facilities and product arrangement for grocery stores using house of quality and systematic layout planning. Statistical tools such as ANOVA and regression model were also employed in the study. Results of the study revealed that significant variables important for layout model are the following: (a) PHYSICAL LAYOUT: Shelf Organization, Height of Shelves, Aisle Space, Counter Aisle Space, Size of Labels, Package Counter Availability. (b) ENVIRONMENT: Lighting, Ambiance, Temperature, Security. (c) PRODUCT: Prices, Variety, Availability, Promotions. However, in the regression model developed in the study, only variables that affect the consumer behavior and satisfaction are the following: shelf organization, height of shelves, aisle space, temperature, size of labels, baggage counter availability and lighting. These variables served as the basis of the researchers in developing a new layout design model for independent grocery stores using House of Quality and Systematic Layout Planning tools.