PT X as a company engaged in the electricity production sector must have a good investment plan, one of the investments that can be made is through participation in electric power development projects. However, a large funding budget is required. Determining the source of funding in the project financing stage has many things to consider. Making business development intelligence which includes standard operating procedures is a reference scheme in determining the right source of funding. Business development intelligence has reference parameters, both the characteristics and the credibility of the funding sources that are considered before the economic calculation process. From the results of the analysis of the parameters, the best and optimal funding sources will be obtained. From the research analysis that has been carried out, there are 3 loan source candidates who obtained the effective interest rate calculation with details of loan 1 of 4.22%, then loan 2 of 4.25%, and loan 3 of 4.45%. From the 3 loan, the lowest value is obtained for loan 1 with a value of 4.2%. Loan 1 is a loan that seeks the smallest profit from borrowing so that the bank is selected and the company can generate more optimal income.