Interest has been rapidly growing in recent years in which is conceptualized the relationship between employee creativity (EC), innovative behavior (IB), and organizational innovation (OI) in a literature review from both perspectives (i.e., theoretical and empirical). Furthermore, the results of prior research demonstrated that creativity positively affects innovative behavior on the one hand and innovative behavior positively affects organizational innovation on the other hand. In addition, Amabile’s (1988) componential theory of organizational creativity and innovation leads to develop the integrated conceptual framework to solve this seeming inconsistency and the associated contradictions (e.g., from an intangible to a tangible outcome) that support the relationship between EC, IB, and OI.

Keywords: employee creativity (EC), innovative behavior (IB), organizational innovation (OI)