This study introduces more updated Kansei Engineeirng (KE) framework and application taken into account more sustainable service design which is co-working space. The update of KE brings along the Self Determination Theory (SDT) in investigating Kansei (emotional needs) and service attributes as it promotes more individual-based approach in terms of customer basic psychological needs. More individual-based psychological needs refer to more emotional satisfaction. An application framework followed by an illustrative case study in coworking space setting and discussion is provided. Practical implication is attached as well.
Kansei Engineering and Self Determination Theory (SDT) for Sustainable Service Design: An Empirical Study on Coworking Space
6 Views
23 Downloads