This project consists in the set up and preparation of an educational laboratory where the study and implementation of all the techniques and methodologies of Style Design Engineering (SDE) method were fitted. The SDE method, represents a design methodology widely used in the industrial field that proved to add value in the quality of project outcomes. Through numerous previous scientific exercises published and the various projects carried out, the effectiveness of this methodology demonstrated to lead to higher quality project results in the automotive field. It is therefore necessary for the department to have spaces for the exclusive use of this activity, structured in such a way as to be equipped for the training and support of the various students who want to try their skills on car design projects within their final graduation projects. The various phases that make up this activity from a theoretical point of view will then be analyzed and deconstructed to understand which material support they need for their complete realization throughout the process. Implementation of innovative technologies such as AR/VR and 3D printing will be explored to reach the best possible result in the student’s works. In this way, during and after the renovation phases, we were able to achieve an overall increase in the quality of student work.