Energy efficiency labels are commonly used tools to reduce the energy uses for household appliances for many countries around the world. The energy label targets to fight climate change, protect the environment, and supports Sustainable Development Goals (SDGs). This paper demonstrates the implementations and developments of energy label in Malaysia. Energy label entails the continuous and prolonged efforts and insights towards finding a balance between social welfare, economic development, and environmental impact. In addition, energy label information and the opinions of people around as external factors are also affecting the purchase intention. Interestingly, the energy consumption growth remained below the GDP growth rate. It is an effective approach to reduce greenhouse gas emissions, save consumers’ electricity bills in the long run and reduce the dependence on fossil fuel. Through energy label, companies are encouraged to develop and invest in energy-efficient product design. The Energy Commission (EC) issued energy label to manufactures that fulfil energy performance tests, standards, and requirements started development of implementation energy label in Malaysia. The main goal of energy label is to enable consumers to choose products that consume less energy and save money. Additionally, energy label is among several initiatives implemented by the government to support energy efficiency agenda in Malaysia. Furthermore, a great sense of accountability demonstrated with energy label will influence the private and public sectors to adopt energy-efficient behavior when making decisions. This study offers implication of energy label from the sides of policy makers, and consumers, whereas the implementation of the label in the country is significant to support the SDGs.