Company X is a worldwide market dealing mainly in decorative paints and performance coating. More specifically the company is classified as a matrix organization that is divided into seven regions which are responsible for the sales of Marine (27%), Protective (24%) and Powder(10%) Coatings as well as Decorative Paints(39%). The company is represented in more than 100 countries in the world were it operates with 37 production facilities in over 21 countries and 63 companies in 45 countries. In this report we will analyze how the company’s investment in resources (raw materials) will allow them to reach their optimal combination of products to be produced to obtain maximum return, and ultimately reach the goal of maximizing their profits.