This paper examines the formulation and implementation of a global business strategy for a sportswear company, based on a comparison of the two companies. The analysis is conducted by using a strategic management approach to determine the global business strategy design of the two companies to obtain above-average returns. This paper highlights the resources, capabilities, and competitive advantages of the two companies. The paper also describes an attractive industry and points out how the two companies formulated their strategies to earn superior returns. As a result, the findings of this study can be applied to similar companies in Indonesia that want to compete in the global market and earn above-average returns. The research method used is a descriptive research method with a qualitative analysis approach.
Comparative Study of Global Business Strategy: Lessons Learned from Excellent Sport-wear Companies (Nike and Adidas)
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