“4.0 in 40 Series : Industry 4.0 applied at the best organizations” is an extension project developed by the Research Group in Industry 4.0 (GPI4 – Grupo de Pesquisa em Indústria 4.0) of the Federal Institute of São Paulo (IFSP) that produced monthly webinars to both academic and industry communities in order  to increase awareness around Industry 4.0 and the Post-Graduate Course in industry 4.0 that was implemented while the Series was ongoing. The objective of this paper is to present the utilized strategies to keep proximity, even virtually, with our student base, society in general and partners of IFSP during the isolation period imposed by COVID-19. We used the webinars as a digital marketing tool to generate awareness and keep the target audience engaged with both the school and the theme of Industry 4.0. Our results show that the objectives set for the 4.0 in 40 Series were achieved.