The event organizer company has been known in Indonesia since 1990. This company was founded to assist its clients in organizing an event. Most of the event organizers at that time were engaged in the music and art industries. As time goes by, there are opportunities to establish an event organizer for weddings. Many brides-to-be work, so they don't have time to organize their wedding. The SWO company, which is the object of this research, is a small and medium-sized enterprise engaged in wedding organizers. This study aims to assist the company in carrying out the recruitment process of its business. As a final result, researchers are expected to formulate the best recruitment strategy for the company. The researcher conducted an environmental analysis using the SWOT analysis technique and determined the strategy using the TOWS matrix to find the best strategy. There is four strategies that can be used by SWO, namely: maintain employer branding to form a prominent company brand image, maximize the publication of job vacancies on social media, enhance and ensure brand image is seen to improve the recruitment process and attract talent, and also creating a referral system but there are still several stages of the recruitment process.