A non-profit organization with different operating models and economic factors can still adopt the same processes as profit-oriented organizations to improve efficiency and effectiveness. This study will discuss important factors that a non-profit organization needs to consider when implementing the change process. Due to reduced funding and increasingly fierce competition from similar organizations, many non-profits have had to face challenges such as improved performance, profitability, and the demands of digitization. This study aims to provide strategic solutions to improve business processes and increase revenue by applying a Business Model Canvas (BMC) concept. The study identified several changes in the appropriate business strategy for a scholarship institution in Indonesia following the current business processes of the organization as well as the frameworks in place to strengthen their performance. The main objective of process improvement is to develop organizational commitment and support to facilitate continuous process improvement. BMC is expected to help organizations assess and develop strategies and processes that align with their core values and mission. This strategy's purpose of help organizations addresses social and economic problems by developing practical solutions that meet organizational goals and expectations.