Abstract
People with access needs exhibit comparable levels of travel motivation to the general population, but their relatively lower participation in tourism activities is a reflection of a lack of confidence in access support across the travel journey and destination. Specifically, informational barriers disproportionately influence confidence in planning and undertaking holiday travel for people with access support needs. While there is growing research that supports tourism businesses to reduce informational barriers and provide clear, consistent, and accurate accessibility information, these recommendations do not account for generational differences in holiday planning behaviour and expectation formation. However, the latest Accessibility YouGov Poll launched by Responsible Travel indicates there are generational differences related to both reporting of inadequate accessibility and AI use in holiday planning. This developmental paper aims to further analyse this data and address this gap in the literature while also offering practical recommendations for reducing informational barriers across generations.