Printing industry is one of business that categorized in production sector which required support utility ie fotocopy machine and printer in well condition. Maintenance activities are generally considered as supporting activities in the production process. However, this activity is very important because it contributes directly to the smooth running of the production process and productivity. The purpose of this paper is to guide the use of decision-making techniques in selecting some important criterion in the most trending of maintenance strategy for Small and Medium Enterprises (SMEs) organizations of Printing Industry. Multi-Attribute Utility Theory (MAUT) are used for the selection of some important criterion in the most trending of maintenance strategy for Small and Medium Enterprises (SMEs) of Printing Industry in Jabodetabek Indonesia. The practical implication shows that for 30 respondents they have a minimum performance indicator allocating a budget for maintenance of 15-25% of net profit. The processing of the survey results shows that from a cost perspective, breakdown maintenance has proven to be more effective than PM. By changing the type of maintenance from PM to BM, Small and Medium Enterprises (SMEs) Printing in Jabodetabek can save maintenance costs by 22%.