This research paper has the main objective to analyze how an SMEs are adapting its business strategy in order to survive in the COVID-19 pandemic era. In addition, this research will give several examples base on secondary data regarding the application of this strategy alteration. The subjects of this research are SME in Indonesia which are affected business model must be modified to survive in the pandemic era. The study was conducted based on secondary data obtained from articles, journals, research report and government report. Based on the results of the study, it was found that mainly SMEs in Indonesia use online sales, product diversification, cost efficiency, and change focus to another business that more beneficiary during the pandemic. Based on this result there are several strategies that possible to be applied for SMEs in general during this difficult time.
Survival Strategy of SMEs in Dealing with COVID-19 Pandemic: A Study from Indonesian SMEs
8 Views
6 Downloads