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The Influence of Trust to Digital Influencer and Digital Advertising Capabilities on Consumers Attitude toward Digital Advertising in COVID-19 Pandemic

Enda Panggati Binus University

Sasmoko Sasmoko Bina Nusantara University

Boto Simatupang Bina Nusantara University

Sri Bramantoro Abdinagoro BINUS University

E-Business and E-Commerce 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management