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Blind Box as an Experience-Based Business Strategy for SMEs in Emerging ASEAN Markets: A Stimulus–Organism–Response Approach

Indah Sepwina Putri Universitas Atma Jaya Yogyakarta

Twin Yoshua R. Destyanto Universitas Atma Jaya Yogyakarta

Azizah Nur Ilmi Independent Researcher

7th Asia Pacific Conference on Industrial Engineering and Operations Management