The Preliminary Study of Dynamic Marketing Capability of Hotel Industry: Generate Indicators from Practitioners

YR

Yokie Radnan Kristiyono Universitas Pelita Harapan

EH

Evo Sampetua Hariandja Universitas Pelita Harapan

2019

4th North American International Conference on Industrial Engineering and Operations Management

Dynamic Capability of Marketing: A Qualitative Study of Indonesian Hotel Industry

EH

Evo Sampetua Hariandja Universitas Pelita Harapan

YR

Yokie Radnan Kristiyono Universitas Pelita Harapan

Service Engineering and Service Management 2021

2nd South American International Conference on Industrial Engineering and Operations Management

The Moderating Role of Brand Love on the Relationship of Brand Loyalty and Brand Authenticity, Brand Personality, and Brand Engagement

EH

Evo Sampetua Hariandja Universitas Pelita Harapan

JP

John Tampil Purba Universitas Pelita Harapan

YR

Yokie Radnan Kristiyono Universitas Pelita Harapan

2026

7th Latin American Conference on Industrial Engineering and Operations Management

Digital Banking Agility and Customer Digital Literacy on Reuse Intention: A Serial Mediation of Trust, Customer Experience, and Satisfaction Among Indonesian State-Owned Bank (Himbara) Customers

YR

Yokie Radnan Kristiyono Universitas Pelita Harapan

EH

Evo Sampetua Hariandja Universitas Pelita Harapan

JP

John Tampil Purba Universitas Pelita Harapan

2026

7th Latin American Conference on Industrial Engineering and Operations Management

Technological Immersion and Purchase Intention in Live Commerce: The Mediating Roles of Flow Experience and Utilitarian Value

JP

John Tampil Purba Universitas Pelita Harapan

EH

Evo Sampetua Hariandja Universitas Pelita Harapan

YR

Yokie Radnan Kristiyono Universitas Pelita Harapan

2026

7th Latin American Conference on Industrial Engineering and Operations Management