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Andrea Marie Jadear

Affiliation

Lyceum of the Philippines University

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Analyzing the Relationship of Brand Transparency on the Effect of Brand Perception in the Purchase Intention of Generation Z Fast-Food Consumers

Ermilo Albina; Andrea Marie Jadear; Shaneen Ericka Monasterial & Neil Awit

15th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2025

Abstract PDF
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