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Analyzing the Relationship of Brand Transparency on the Effect of Brand Perception in the Purchase Intention of Generation Z Fast-Food Consumers

Ermilo Albina Lyceum of the Philippines University

Andrea Marie Jadear Lyceum of the Philippines University

Shaneen Ericka Monasterial Lyceum of the Philippines University

Neil Awit Lyceum of the Philippines University

15th Annual International Conference on Industrial Engineering and Operations Management