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Jamir Anele Anastacio

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Technological Institute of the Philiippines

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Investigating the Influence of Idols on Impulsive Buying Behavior of Generation Z in the National Capital Region (NCR) : A Comparative Analysis of P-Pop and K-Pop Fan Among Generation Z

Daniel Johns Tagibao; Fritz Chua; Randel Gerard Mosuela; Zendry Louie Mabilangan; Chustin Luwis Gutlay; Gabriel Jerome Sabangan; Jamir Anele Anastacio; Maricar Navarro & Juan Miguel Dinglasan

15th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2025

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