IEOM Index

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Investigating the Influence of Idols on Impulsive Buying Behavior of Generation Z in the National Capital Region (NCR) : A Comparative Analysis of P-Pop and K-Pop Fan Among Generation Z

Daniel Johns Tagibao Technological Institute of the Philiippines

Fritz Chua Technological Institute of the Philippines

Randel Gerard Mosuela Technological Institute of the Philippines

Zendry Louie Mabilangan Technological Institute of the Philippines

15th Annual International Conference on Industrial Engineering and Operations Management