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The Moderating Role of Generation in the Intention to Adopt Business Intelligence Tools Among Filipino Decision-Makers in SMEs

Lynne Ivy Illaga Cebu Institute of Technology - University

Marielle Ortiz Coca-Cola Beverages Philippines, Inc.

Maika Mae Ballera Cebu Institute of Technology - University

Patricia Marie Ortega Cebu Institute of Technology - University

15th Annual International Conference on Industrial Engineering and Operations Management