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Henry Wijaya Budiono

Affiliation

Universitas Kristen Satya Wacana

H-Index

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Publications in IEOM
2
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Increasing Market Strategy: Maintaining Purchase Intention on Multinational Company in Indonesia

Sidik Budiono; John Tampil Purba & Henry Wijaya Budiono

3rd South American International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
3 Views
8 Downloads
Effect of Perceived Brand Matter and Consumer Engagement moderated By Perceived Popularity and Perceived Likelihood on Adding Value of Adidas Brand Co-Promotion on Instagram Users

John Tampil Purba; Sidik Budiono & Henry Wijaya Budiono

3rd South American International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
5 Views
7 Downloads