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Factors Affecting the Purchasing Intention of Filipino Gen Zs in the Greater Metro Manila Area when Purchasing Sustainable Products on E-commerce Platforms

Annarose Pamela Ricaro University of Santo Tomas

Lilyanna De Guzman University of Santo Tomas

Emilio Luis Roman University of Santo Tomas

Carlos Andrei Tesoro University of Santo Tomas

5th Indian International Conference on Industrial Engineering and Operations Management