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Muhammad Haykal Arsyad

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Institut Teknologi Sepuluh Nopember

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Business Management
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Analysis of Webrooming Behavioral Intentions on Smartphone Products in Indonesia: A Case Study of the Millennial Generation

Muhammad Haykal Arsyad; Reny Nadlifatin; Satria Fadil Persada (Paper ID 621) & Nazaria Jotur Siregar

3rd South American International Conference on Industrial Engineering and Operations Management

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