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Analysis of Webrooming Behavioral Intentions on Smartphone Products in Indonesia: A Case Study of the Millennial Generation

Muhammad Haykal Arsyad Institut Teknologi Sepuluh Nopember

Reny Nadlifatin Institut Teknologi Sepuluh Nopember

Satria Fadil Persada (Paper ID 621) Bina Nusantara University

Nazaria Jotur Siregar Bina Nusantara University

Business Management 2022

3rd South American International Conference on Industrial Engineering and Operations Management